Everyone wants to be at the top of SERP in their industry. Without SEO, everything on the internet is like a car with no fuel. No matter how good it is, it won’t be helpful to you. You can’t do what you want and what it is made for with it. SEO is not a single process, nor is it a one-time thing. You need to go through several things to be able to improve google ranking for your website. Also, you need to monitor your performance from time to time and do things to improve it. However, all these things are very technical and require expert knowledge.
What will you learn in this blog post?
You learn by doing SEO yourself. However, in this post, we will tell you the Ways to Improve Your Google Ranking in 2023. Doing this will set your website for good, and you can run your business successfully on the internet as well.
The way search engines like Google consistently shift their strategies for filtering and positioning the ranking of websites and pages, which means that a good SEO strategy should be adaptable and able to grow over time. However, expert webmasters discovered a few Ways to Improve Your Google Ranking in 2023
Here are the Tips for Improving Your Google Ranking in 2023
- Ways to Improve Your Google Ranking
- Find What Your Audience Looking For
- Choose the Right Keywords
- Create Informative Content
- Check the Speed of Your Website
- Right Keyword Placement Title Tags
- Right Keyword Placement Description Tags
- Optimize Your Images
- Do Internal Linking
- Enhance the Site Architecture
- Improve Your Organic CTR
- Minimize bounce rate
- Make sure your site is secure over HTTPs
- Use an SEO Plugin
- Use Google Search Console
1. Find What Your Audience Looking For
You run a business. You made its website to expand your business and make it more recognized. For this purpose, you made your business website. But do you know there are over a billion websites in today’s world? Do you think your website would get found in such a rush? It seems almost impossible, but it’s not, although it is difficult and requires lots of effort. You need to know what people are searching for to make your website popular. Sounds confusing? We’ll explain it.
How do Websites Appear in Search Engines?
What do you do that makes websites appear? You search for a query. For example, if you want to know about the benefits of yoga, you search for terms like ‘Yoga benefits,’ ‘How can we do Yoga,’ etc. This is what we call keywords and key phrases. Sometimes people search for one or two words, but mostly their search is based on long-form queries. But you might have observed that there is not only one page with several websites on your query, but also so many more pages. So, how can you get adjusted in the first page’s search results as it is the only page that receives all the attention?
You need to find what your target audience searches for. Let’s say your website is about YouTube marketing. You need to know what is in SEO that people want the most help with. Find out the problems that they are searching for online.
2. Choose the Right Keywords
Keyword Difficulty, Search Volume, Search Difficulty, and some more terms like them–you need to understand them when doing keyword research. We measured most of these things on a scale of 0-100 according to the standard. The less the keyword difficulty is, the easier it is for you to rank your website’s page for it. Search volume tells you how much your target audience in a month search for a keyword. The minimum search volume that is good enough is 100 searches per month. The more, the better, but it’s also related to keyword difficulty. Most keywords with good search volume can also have a high keyword difficulty. Therefore, you need to choose keywords wisely so that they can bring you traffic to your website.
3. Use SEO-Friendly Permalinks
There are a few things to keep in mind when creating SEO-friendly permalinks:
Use primary keywords in your URL: Including primary keywords in your URL can help search engines understand what exactly your page is about and help you rank for those keywords.
Keep URLs as short as possible: A shorter URL is easier for search engines to crawl and index.
Use hyphens to separate words: Using hyphens between words makes it easier for search engines to read and understand your URL.
4. Create Informative Content for Google Ranking
You’ve probably read on various websites that content is king, and it certainly is in the case of improving Google ranking. SEO relies heavily on content. Without it, Google will have no information about your website and will be unable to help you rank on search engine results pages. As a result, it is critical to creating informative, high-quality, user-friendly content. Create high-quality content that is easy to understand and beneficial to your target audience. It will boost your website’s online visibility and traffic.
Google States- creating helpful, reliable, people-first content
Here are the Steps that will be helpful to Create Content That Ranks in 2023
- Conduct Keyword Research
- Check out Competitors
- Identify The Target Audience
- Priorities Your Content
- Create An Outline
- Write Your Content
- Add Images, Videos and Resources
- Optimise the Metadata
- Backlinking and Internal Linking
- Update and Optimise Your Content
5. Check the Speed of Your Website
The speed of your website is an important factor in your Google ranking. It can lower your Google ranking by increasing your site’s bounce rate and dwell time. If your site is faster, it provides a better user experience; if it is slow, it provides a poor user experience.
Search Engine Journal explain Page Speed Is a Ranking Factor
Here are some of the best tools for testing your site’s speed.
- GT Metrix
- Google page speed insights
6. Right Keyword Placement Title Tags
Title tags are extremely important in search engine ranking. They are important for both search engines and users because they help them understand what your page is about.
The Title Tags typically appears as a clickable headline in the SERPs and also shows up on social networks and in browsers. As a result, using a title that is relevant to your content is essential. The title must be between 50 and 60 characters long and include a primary keyword.
Following are the tips to optimize title tag
- Enter Keywords Toward the Beginning of Title
- Use Key Phrases Wherever Possible
- Use Synonyms
- Use Numbers like 10 Tips, 5 Ways etc.
- Use Unique Page Titles
- Use No More than Two Keywords
7. Right Keyword Placement Description Tags
A meta description is a short overview about the webpage’s content. On a search engine results page (SERP), the meta description shows under the page title and URL.
SEO relies heavily on description tags. They have no direct impact on your search engine ranking, but they have an indirect impact through click-through rate (CTR). As a result, it is critical to write appropriate description tags because they increase CTR, which helps your site rank higher in search engine page results.
Following are the ways to optimize Description tags-
- Remain Product and Service Focused
- Includes the primary keyword the page aims to rank for
- Should no longer than 160 characters
- Avoid duplicate meta descriptions
- Think of the Search Engine Benefits
- Consider using rich snippets
- Don’t Over Do It
- Checking it Twice
Good examples of meta descriptions-
“Sell more stuff” is a clear description of what MailChimp can help you achieve.
8. Don’t Forget to Use keywords in Headings and Subheadings
When choosing what heading or subheading to use, make sure that it accurately reflects the content that follows. For example, if you are discussing different methods of data collection, a heading such as “Methods of Data Collection” would be appropriate. Once you have decided on the title, be sure to format it properly.
9. Optimize Your Images
Images are the most important part of any website or blog. They convey information more effectively than text which can help to break up text, add visual interest.
However, images can also be a major source of slow loading times and errors on a website. This can be frustrating for crawlers.
Follow These steps to optimize your images and improve your website’s performance.
- Use the right image- That means choosing the correct file format such as JPEG and PNG is the best option.
- Insert Alt Tags
- Use Relevant Images
- Watch Out for Copyright Issues
- Add Eye Catching Image Captions
10. Make use of Video.
The best way to rank higher in search engines is to use video on a webpage. It demonstrates high-quality content and promotes your website, allowing more people to visit it.
11. Do Internal Linking
This is so simple. When you have written a couple of blog posts on your website, you mention in an article something that has already been defined in the other. You can link to that blog post on your website. It is called internal linking. All the blog posts you read online have good internal links that take you to the other pages to read detailed articles on the point you mentioned briefly.
12. Enhance the Site Architecture
The architecture of a site can make or break its chances of succeeding in the SERPs because it significantly impacts Google’s (and users’) ability to discover pages.
Website architecture refers to how website pages are organized and linked together.
Here You can how actually Website architecture looks like
What is the significance of site structure?
Improve your crawlability and indexability.
Well-structured and ordered website makes it easy for search engine spiders to navigate. It should be no surprise that Google considers pages to be nodes and links between pages to edge.
Assume your site has pages that are several clicks away from your homepage or are not linked to other pages. In that case, Googlebot will have difficulty crawling and indexing them.
Following are the steps to enhance you site structure
- Keep URLs simple
- Use Navigational menus and internal links which allow visitors and robots to reach from one page to another page
- Use categories and sub- categories to organize pages and post in relevant category
- Use the no index metatag to those pages which you don’t want indexed.
13. Have A Responsive or Mobile Site
What exactly is a responsive website, and why do I require one?
To begin, what exactly is a mobile responsive website? The clue is in the title: it is a website designed to respond to and adapt to mobile devices by appearing attractive and functioning effectively for mobile visitors. This is easily accomplished in one of two ways:
Create a separate mobile website that does not share any code with the desktop version (These URLs usually look along the lines of: m.mywebsite.com)
Make your website responsive. It is the more popular option. Your mobile site automatically adjusts from the desktop version to look equally good on phones and tablets.
Naturally, the latter option is simpler and more popular, especially if you have limited time and programming knowledge. Time equals money in the article on how much a website costs.
Why do I need a mobile-friendly website?
Previously, the standard for creating a website was only for desktop users (visitors on computers and large screens). Today, the idea is reversed: the mobile user must be the primary focus when designing a website. You should start working on the desktop version after you’ve accomplished this. This is referred to as mobile-first in web design.
Every day, the number of mobile Internet users grows. In 2016, the percentage of mobile Internet users surpassed desktop users worldwide. In 2019, Google estimated that 61% of all searches were conducted on mobile devices. The truth is that Google looks at your website’s mobile version to determine how it should rank in search engine results.
In summary, a bad mobile website equals low rankings and lower traffic. It has never been more important in the long (and short) run that your website works and looks good on mobile devices.
14. Improve Your Organic CTR (Click through Rate)
CTR or Click-through rate is another essential metric that determines the overall ranking of your website. One of the best ways to do this is to have a solid strategy for getting your website featured in featured snippets. Featured snippets get a good position and visibility which not only attracts visitors but also builds credibility.
An easy way to land a spot in Featured Snips is by polishing various lists and compilations. Use a catchy title to grab people’s attention and compel them to click. Using numbers is also a proven way to drive curiosity and eventually land in featured snippets.
15. Increases the Stay time of average visitor
How long visitors stay on your page after opening your URL is another key metric that affects your google ranking. However the challenge is how to increase the dwell time. You need to offer them an attractive mix of some eye-catching elements and an interesting layout in order to increase the duration.
Enrich your blog by adding a good multimedia experience, you can include visual elements like images, videos, and infographics. It is also important to use things that invite active conversation like quizzes, contests and games.
Another way is to Build curiosity from the start and give you a good grip on your audience’s attention. You need to continuously build curiosity in the subsequent paragraphs of your blog as well.
You can help your readers feel more motivated by using powerful words. Thus it saves you readers from getting bored and keeps them hooked till the last word.
16. Minimize bounce rate
Bounce rate is another factor that determines the ranking of your blog. A low bounce rate boosts your rank in the long term.
While you cannot completely stop your bounce rate, it is possible to reduce it to a reasonable level.
Bounce rate usually refers to the instance where a visitor either closes or clicks the back button after visiting your webpage.
One of the best and most effective ways to reduce bounce rate is to use intent-based pop-ups that fire when the visitor is about to exit the site. Such pop-ups either ask a visitor to unsubscribe from your blog or may even present a quiz or a short series of questions in exchange for some freebies. This helps to avoid visitors from buying some time and clicking the quick back button.
17. Make sure your site is secure over HTTPs
Site security is one of the most important factors that determines the google ranking of the site.. Websites with HTTPS encryption having an SSL certificate create a secure connection between the website and the users concerned. There is an additional secure layer that protects the information being passed between users and the website.
Try to get a website URL that starts with HTTPS and not HTTP. HTTP indicates that the site has no additional security layer. Therefore, you will need to add an SSL certificate. Google ranks secure sites higher in the search lists.
18. Use an SEO Plugin
If you want your web site to be successful, you will definitely want to make sure that it is properly optimized for the search engines. This is often to make use of an SEO plugin.
There are a variety of different SEO plugins on the market, so it’s essential to decide which one is compatible with your content management system.
Once you put in the plugin, you may have to force it to do it properly. It can be a little intimidating, but there are many resources online to help you through the process.
Once you have your plugin set up correctly, it will help ensure that your website appears SERP. This can help increase traffic and eventually lead to additional sales and conversions.
19. Use Google Search Console
Google Search Console is a free service offered by Google that helps you monitor and maintain your website’s presence in Google Search results. You can use it to submit your sitemap to Google, request a re-index of your site, and view your website’s search traffic and performance data.
To get started with using Google Search Console
- First create a new account or sign in with an existing Google account.
- Then add your website’s URL and click “Add a property.”
- After you’ve verified that you own the website, you’ll be able to access its data in the Google Search Console interface.
There are many features of Webmaster that can be useful for website owners and administrators.
20. Promote Your Site
You’ve done hard work to create a SEO friendly website. Now it’s time to make sure people can find it! Promoting your site doesn’t have to be complicated or expensive – there are lots of simple, effective ways to promote.
Start by sharing your site on your personal social media accounts. If you have a business page on Facebook or LinkedIn, share it there as well. Make sure to use relevant keywords and hashtags so people can easily find your site.
Another great way to promote your site is through online directories and listings. Sites like Yelp and Angie’s List can help potential customers find you when they’re searching for businesses in your industry.
21. Guest Blogging
Guest posting is the process of off-page optimization. This means writing articles on different websites and including the link to your main website. However, you only want to write articles on websites with high DA (Domain Authority). This signals to search engines that your website is highly qualified because established websites link to you. You can reach out to websites that have a similar niche as yours and pitch to them to give you a backlink.
Guest posting, if done properly, along with on-page optimization, can be very effective for a good ranking of your website.
22. Post Content on Your Website Regularly
Search engines’ algorithms favor websites with fresh content and a lot of it. Therefore, we suggest you write at least one-two articles weekly on your website and do it consistently. Moreover, e-commerce websites and websites that sell anything can also have a blog section. Other than that, they can post more content to their website, like posting new products more often so that they can achieve good rankings provided that they keep SEO in mind.
I hope you implement these strategies if you want to rank high in SERP. In that case, your SEO ranking will undoubtedly improve.
Other than SEO and content production, you should also focus on content marketing. Social media marketing is also important to generate more business and make your website rank high in search engines.